1卷1期

1. The Branding and Marketing Impact of Social Media on Street Food in Bangkok

• ​Nick Vasiljevic ; Sirada Ratiyanuwat
• Branding ； Marketing ； Social Media ； StreetFood ； Influencers
• 10.29680/BTIJ.202112_(1).0001

預覽摘要

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2. A Cross-Country Analysis of R&D Efficiency by Taking into Account Input Congestion​​

• Chiang-Ping Chen ； Jin-Li Hu ； Wei-Chun Lin
• R&D Efficiency ； Congestion Effect ； Cross-Country Analysis ； Data Envelopment Analysis
• 10.29680/BTIJ.202112_(1).0002

預覽摘要

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3. Exclusive Conten, Developments Cost and Streaming Service Competition 

• Yen-Ju Lin ； Yi-Mei Yang
• Two-Part Tariffs ； Vertically-Related Market ； Social Welfare ； Exclusive Content
• 10.29680/BTIJ.202112_(1).0003

預覽摘要

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4. Customer Loyalty: A Study on Women's Beauty Salon in Kolkata, India

• Ma Shew Lan alias Zoya ； Amon Lee
• Loyalty ； Customer Satisfaction ； Beauty Salon
• 10.29680/BTIJ.202112_(1).0004 

預覽摘要